The Witches Adventure Trail - National Theatre
Client:
National Theatre
Format:
Trail, Brand activation, Immersive Experience, IP Project
Summary:
Commissioned by the National Theatre’s marketing team, David designed a family-friendly puzzle trail to accompany the launch of The Witches, a new musical based on Roald Dahl’s classic. Aimed at children and families visiting the South Bank venue, the trail guided players through interactive puzzle challenges inspired by the world of the show.
Highlights:
Designed for high-footfall, drop-in audiences
Accessible for children aged 8+ and families
Supported the marketing campaign for a major IP-based production
Testimonial:
“Working with David is a seamless experience. His understanding of audiences and the level of puzzles and games needed for their needs is exemplary. We loved working with him on The Witches Adventure Trail — he met our brief with enthusiasm and professionalism. It was an enormously successful activation which brought joy to over 2000 children.”
