About Rebel Brain

Rebel Brain is a leading UK immersive game design studio founded by David Middleton. I create escape rooms, puzzle-led experiences and interactive games for brands, agencies, venues and large-scale events.

With over 70 completed projects and more than a decade of experience, I help clients turn ideas into intuitive, playful and production-ready experiences.

Rebel Brain blends creativity, structured gameplay design and a trusted partner network to deliver experiences that are imaginative, reliable and ready for real-world operation at any scale.

A person standing in front of a mirror, creating multiple reflections of their face, with bright neon lights in various colors illuminating the scene.

Why Choose Rebel Brain?

Specialist Expertise

With more than a decade of hands-on experience and over 70 completed projects, Rebel Brain brings deep knowledge of puzzle design, game structure and audience flow across escape rooms, trails, events and branded experiences.

Ideas That Become Reality

I don’t just design concepts, I help you turn them into fully functioning experiences. From early creative development to game flows, documentation and real-world testing, I make sure your idea works exactly as intended when delivered in the real world.

Designed for Your Audience

Every project is designed around your players and your goals. Whether your focus is entertainment, education, team building or high-capacity engagement, the gameplay is tailored to your audience’s ability level and the outcome you want the experience to achieve.

Trusted Partner Network

When your project requires builders, prop fabricators, technologists or digital developers, I work with a reliable network of specialist partners so your experience is delivered to the highest standard.

Clear Communication & Collaborative Process

Most clients don’t start with a fully formed brief, and that’s fine. I guide you through a structured discovery process, helping define your needs and shaping your ideas into clear, actionable plans.

Notable Accolades

  • Co-organiser of The UK Escape Room Industry Collective Conference

  • Creator & Co-owner of Bewilder Box Escape Rooms

  • Co-Creator of The B.R.U.C.E. Project Series

  • Games featured by BBC 2, The Guardian, The Rolling Stone, The Independent, Stylist

  • LEAG Convention Speaker 2022

Notable Projects

  • Horrible Histories: Mystery Museum

  • Sony BMG: Black Sabbath Sabotage Escape Room

  • Peaky Blinders: The Raid & The Double Cross

  • The T.U.R.D.I.S. as featured at Glastonbury Festival

  • Luna Cinema: The Nickelodeon Experience