The Amateur Spy Trail
Client:
Premier (for Disney / 20th Century Studios)
Project Type:
Immersive Experience, IP Project, Brand Activation, Outdoor Experience
Summary:
Premier needed an experienced partner to design an immersive spy-themed activation to promote The Amateur, a new 20th Century Studios film for Disney. Rebel Brain created and delivered a high-energy puzzle trail across central London, blending coded messages, dead drops, actor interactions and location-based challenges. The result was a memorable, cinematic pre-premiere experience that immersed guests in the world of the film.
Highlights:
Location-based gameplay across iconic London sites
Puzzle-led interactions themed around the world of The Amateur
Actor-led moments and secret contact points
Full-service delivery: design, production and live operation
